Associates Central has an array of reports.
You can use these to determine how your links are doing, what types of links (and products) sell the best. You may not use all of the reports—I don’t—but the information is there all the same.
A box in the right sidebar shows your current month’s earnings and orders.
This is the quickest way to see what you’ve been earning. You may change the time period by making a selection from the drop-down menu.
To view the in-depth reports, select Reports from the blue menu.
From there you may choose from 6 different reports.
At the top of any Report screen is a Report Type selection.
From here you can choose any Report (again), Program, and Date Range. After you have set what you want, click Display on page.
The Earnings Report shows the items ordered, how many, and the Advertising Fees you have earned.
You can see which Fee tier (percentage) each item fell under. Interestingly, it also shows what device was used to place the order. In the case below, most of the customers were ordering from their computers.
The Orders Report displays everything that was ordered.
You will notice below that of the seven items purchased, only ONE was the item I had linked. Once someone clicks on the link with your AID attached, they are taken to that location at Amazon.com. If they search or shop around and buy something else, you receive the credit for the sale.
Link-Type Reports show what types of links are generating sales for you.
The two that I typically use, Basic Display (text link) and Enhanced Display (text links built using the full Amazon link codes), are shown. From this report you see that the Basic Display links have more impressions, clicks, and products purchased than the other types.
The Daily Trends Report shows link activity for every day of the selected Date Range.
Tracking ID Summary
The Summary shows the grand totals for the Date Range you selected.
You may use the reports, or never check them at all. Choose the report(s) that provide you the information you wish to track, and then get linking!
To read the rest of the posts in this series, simply click the button.