No matter what time of year it is, the stores are always getting ready for that next holiday.
We see Back To School sales in July. We have had Christmas decorations in the stores since early September. Valentine’s décor comes out in late December. It’s everywhere.
Seasonal sales are a big deal in retail stores, and they can be a good thing for Amazon Associates, too. In addition to regular Associate programs, Amazon offers some great seasonal promotions. To find these great promotions, go to Amazon.com.
The first thing you see there right now is the current promotion for the Halloween Shop at Amazon, in the upper right corner of the page.
Log into Associates Central, and you will notice a few ways to view seasonal promotions.
Under Associates Alerts a listing of current promotions and special referral fee opportunities.
In the sidebar, there is a link to the Promotions Hub.
Click to go into the Promotions Hub. This is where you will find all of their seasonal promotions and special deals.
Every promotion listing shows a start and ending date, and many have creatives, or graphical ads, that you can use. Each promotion is unique, so choose something that you think your readers will be receptive to, and pay attention to clicks and sales to see if the ad is working well.
It’s easy to take advantage of seasonal and holiday momentum. Try something out, and if it doesn’t work, try a different promotion, or a different type of link. The key is finding what your readers will respond to.