Kindle is Amazon’s original ebook reader.
There are very few people these days who don’t know what a Kindle is. Even if you don’t have an actual Kindle, Kindle Fire or Kindle Paperwhite, chances are that you do have a Kindle app for your computer, phone, iPad or tablet. As an Amazon Associate, you have the option to promote the Kindle devices, or you may ignore them entirely. You also have the option to promote Kindle books.
Many bloggers link up books on their sites, in their sidebars, and in posts. I do it too. The dilemma becomes this:
Interesting question. My answer is simple.
It depends on your personal preference.
If you’re a tech blogger and you know that your readers are big time techies, by all means, link up those Kindle books! But what if you love feeling the weight of a good hardcover novel in your hands? Print’s not dead (yet) so there is no reason not to link those books right up.
And I’ll let you in on a little secret:
Amazon lists both versions on the same page.
It really doesn’t matter which one you link to, if both are shown on the sale page!
As a buyer, I will follow a book link and then look for the Kindle link if that is the format I want for that particular book. (Oh and that book up there? If you love sci-fi style fiction you’ll get hooked on The Circle Series! Ted Dekker is one of my very favorite authors. OK sorry, Dekker plug over. Ahem.)
It comes down to your personal choice.
Do you want to help save your readers money? Link to the Kindle versions, as they are almost always cheaper.
Are you a librarian who loves the heft of a real book? Link to the print versions. Either way your readers still have the option to purchase the other version. And while they’re at it, maybe they will pick up a Kindle for a family member as a gift. One can hope. 🙂