Now that you’re becoming comfortable using your Amazon Associates ID, you are probably wondering if using those links will jeopardize your email subscription list. There was concern about a year ago that a certain mailing service didn’t permit affiliate links. Rumor had it that they would freeze your account and delete it if your posts contained an affiliate link. This was untrue. Let me set your mind at ease. There are no mailing services typically used by bloggers that will do this to you. Each of these services DO have fairly strict rules about Spam that they adhere to, but the reasons aren’t just because sending Spam is wrong.
Spam messages sent through a server which are then marked as Spam by an end recipient get that server (or mailing service) marked as a spammer. This is NOT something a mailing service can afford to have happen. It doesn’t work out well for anyone. Also, affiliate links within an email do NOT = Spam.
MailChimp counts risky content as things like get rich quick schemes, adult products, porn, and pyramid or mailing list marketing programs. Your book links and toy ads won’t trip their spam filters unless the end URL is on a spam blacklist already. Amazon links are not. Neither are your typical product marketing companies, if they are on the up & up.
Mad Mimi allows the use of affiliate links within your emails as long as they don’t fall into what they call Exploitative Use:
“You may not use Mad Mimi to send email campaigns that link to or display pornography, other sexually explicit content, illegal goods or services, pyramid schemes, chain letters, multi-level marketing campaigns, affiliate and network marketing materials, or any other content we deem inappropriate.”
aWeber sells it’s service specifically for email marketing. They have no problem with affiliate links within emails. Their only limitation is on sex-related marketing:
“Pornography and sex-related merchandising are prohibited on any AWeber Systems server. AWeber Systems will be the sole arbiter as to what constitutes a violation of this provision.”
Feedblitz, like aWeber, sells its service for email marketing. They allow use of their service for any purpose that you choose.
“Advertisement Targets, Creative and Placement. You are solely responsible for all: (a) ad targeting options and keywords and all ad content, ad information, and ad URLs; and (b) the web sites, services and landing pages which Your advertisements link or direct viewers to, and advertised services and products.”
Using a mailing service, whether free or paid, is the most efficient and easiest way to ensure that your posts go out to your subscribers and appear the way that you want them to. Rest assured that your affiliate links are safe while using these services, as long as you are following their Terms of Service.
HOWEVER: Amazon Associates Take Note! Amazon’s Terms of Service state that your associate links are NOT permitted to be used in emailed posts or newsletters. You may be violating their TOS without even realizing it. AmyLynn Andrews wrote a post about Amazon’s TOS recently, and Gretchen Louise found a plugin that will help solve the violation of TOS issue!